About

I’ve run operations under pressure in three very different worlds.

I’m Nuno Fontoura, founder of NabiaEdge. I help founders of production and brand activation agencies build the operating system that runs the business without them in every decision.

Where the discipline comes from

1. Six years in the Portuguese MarinesAs an officer, I learned that a plan is only as good as the discipline behind it: clear orders, clear ownership, and resilience when conditions change.
2. Seven and a half years at AmazonIn Operations, Business Development and Program Management, inside a culture where operational rigour is the whole culture and execution has to hold at scale.
3. Founder of NabiaEdgeFor the last year and a half I’ve applied that discipline directly to founder-led businesses and their teams, and built the Vessel Operating System (VOS) to make the work measurable.

How I work

• Operational, not motivationalWe work on the engine: how decisions actually get made, how work actually flows, and how the business handles pressure without breaking.
• A fixed cadenceEvery session ends with a standard to hit before the next one. Progress is measured, not felt.
• Direct, honest feedbackIf something isn’t working, you’ll hear it before it costs you.

I work mainly with founders of production and brand activation agencies, because that’s where the operating problems I know best show up. The same operating system works in any founder-led business outside regulated industries: the clinic case study is one.

Results and recognition

• Yunik, brand activation agency30% fewer decisions made by the owner and 10% fewer owner hours per week, in five months.
• Psicodramatizar, psychology clinic70% less money owed and 80% fewer late payments.
• Named one of MSN’s Top 10 Most Inspiring Men, 2026Featured for the path from the Marines and Amazon to founding NabiaEdge.